Introduction

Welcome to my Blog Post “Leadpages vs Unbounce – Which is the Best Landing page builder for you?” If you’re stuck trying to choose between Leadpages and Unbounce, this comprehensive review of their most popular features might help you make a decision. By the end, if you’re still undecided, they both have Free Trials but you will require a credit card commitment.

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Leadpages Elevator Pitch

Leadpages is the more affordable tool, it has a semi-flexible editor that enables you to make high-converting pages. The drag-and-drop editor takes extra finessing to get pages to look like you want but it’s still pretty nice. It also has features like pop-ups that Unbounce doesn’t have. Leadpages also does not charge per published page, The Leadpages Pricing model is beneficial for anyone working with a tight budget because the price stays relatively low.

Leadpages is a great Landing Page platform for you if:

• You need to quickly create pages that are optimized for lead capture and email signups.
• To Match your brand’s look and feel.
• Leadpages is great if you want to grow your business through email marketing.
• Need to build your landing page into a complete website.
• If you want to sell products and take payments on a landing page,
• Building sales funnels that are connected to things like your CRM

Unbounce Elevator Pitch

Unbounce is a fast and easy way for marketers to create landing pages without any help from designers. With Unbounce, you can publish and test your landing pages with ease.

The application’s drag-and-drop page builder makes it easy to create custom landing pages even if you have no coding knowledge. Unbounce also has a wide selection of templates and designs That combined with the AI writing assistant means that you can put together a professional and focused landing page very quickly.

Not to mention, Unbounce has created several AI-based tools to analyze how your landing page is performing with actual traffic. All this prevents any second-guessing from your project teams and you can observe what is working and what’s not immediately.

Unbounce is a traditional landing page builder that has developed a series of AI assistants (tools) to enhance and speed up the creation of conversion-optimized pages.

This is currently a unique characteristic among Landing Page Builder vendors, but it’s only a matter of time before others follow suit.

Unbounce is the best Landing Page platform for you if:

• Your focus is on creating landing pages and efficient lead forms, not entire websites.
• You appreciate AMP landing pages on mobile.
• Utilize pop-ups and sticky bars if you want to generate leads more efficiently.
• Stop guessing what works best on your landing pages- use A/B Testing to split test various versions and find out for sure.
• Keep track of your landing pages’ progress with the reporting and analytics tools.
• Use the lead form builder to quickly add customized forms to your landing pages for more conversions.

Unbounce AI

(For the moment) Unbounce is the first and only landing page builder to incorporate artificial intelligence (AI) into its platform. Unbounce uses machine learning to help conversion optimizers test their landing pages for pages that will convert clicks into customers. Additionally, by using machine learning, Unbounce makes it easier for users to find the best page for their needs.

The benefits of Unbounce AI

Here’s how it’s done: 

• Use Smart Builder: Based on conversion data from 1.5 million landing pages, Smart Builder’s Design Assistant makes recommendations for your own landing page.
• Benifit from Smart Copy: With Smart Copy, you can quickly create professional and AI-generated landing page copy that will save you time and help inspire you (Goodbye writer’s Block).

• Smart Traffic: Smart Traffic analyzes your website visitors and finds patterns in which profiles convert best on which pages. With that information, it automatically sends certain types of traffic to specific page variants based on their likelihood to convert. In other words, if Smart Traffic knows that a lot of people who visit Page A don’t buy anything, it will stop sending as much traffic there.

Leadpages vs Unbounce Head to Head

Feature	Leadpages	Unbounce	Best
Price.	Loads of Templates here but beware some can cost extra, Mobile optimized	Starts at $49.00 / paid monthly (Unlimited visitors)	Leadpages.
Free Trial.	14 Days (Credit Card Required)	14 Days (Credit Card Required)	Draw.
Free Version.	No	No	Draw.
How many templates (Landing Pages).	100+ All free and Mobile optimized (see AI for more)	With excellent drag-and-drop options, you are not limited to a grid system.	Draw.
Ease of use.	The editor is easy to use and great for those who are just starting out.	The page editor is easy to use, but beginners may find the advanced features difficult.	Unbounce once AI is mastered.
Editing features.	There are plenty of features to choose from, like different types of popups and exit intent options.	Yes, you can find a vast number of performance metrics for every page.	Unbounce.
Page customization.	The page customization ability is a bit limited because it uses a rigid grid layout for editing.	This software provides a great number of features, including popups, sticky bars, dynamic text replacement, and Smart Traffic optimization.	Unbounce.
A/B Split testing.	Yes But only in the higher Pro Plan ($99.00 / month).	Yes But only in the higher Plans ($135.00 / month Optimize and up).	Leadpages.
Analytics and reporting.	AI-driven Smart landing page Builder.	Yes, you can quickly and easily see how your assets are performing.	Draw.
Popup lead generation.	The ‘Lead Boxes’ feature is amazing and monitors all popups including exit intent options.	All plans come with exit intent features and easily customizable popups.	Leadpages.
No, Not Yet.	No, Not Yet.	Native integration with a number of third party tools including Zapier with (1000+).	Unbounce.
AI Copy Writing assistant.	No, Not Yet.	Copy Writer will write custom, high-quality, engaging professional copy for your company that is powered by AI.	Unbounce.
Machine learning creates custom marketing landing pages that perform well and aligns with your brand.	AI-driven traffic director.	Send your visitors to the landing page that is most likely to convert them into customers using AI.	Unbounce.
Customer Support.	The level of customer support you receive varies depending on which plan you choose. The lowest tier offers email support only, while the highest tier provides email, live chat, and phone support.	Support is offered through phone, email, and live chat at all levels of subscription.	Unbounce.
Integrations.	There are many available integrations, both native and third-party. Plus, Zapier is always an option.	Native integration with a number of third-party tools including Zapier with (1000+).	Draw
Over all Best for…	If you’re looking for a low-cost program with great popup options, this is the one for you. However, Keep in mind that the page editor doesn’t allow much room for creativity and might not be ideal if you’re experienced.	The best page editing options and flexibility are found with the introduction of AI, which also improves the quality of output and performance. This makes it definitely the best option for experts and marketing teams.	Unbounce but it is more expensive.

If you’re looking for a low-cost program with great popup options, this is the one for you. However, Keep in mind that the page editor doesn’t allow much room for creativity and might not be ideal if you’re experienced.

Customer Support

The Leadpages Customer Service

Leadpages boasts excellent customer and technical support service–a fact that reviewers and customers alike confirm. The company offers support via email, live chat, and phone (depending on the plan), in addition to a slew of educational and self-help material. Plus, the customer service staff is always friendly, helpful proactive, AND responsive.

The Unbounce Customer Service

Some Unbounce customers are content with the customer service, while others have different opinions. Regardless, Unbounce assists with email, live chat, and by phone–all of which can be accessed with any type of plan.

So let’s look at The Price

Free Trial Leadpages 14 Days, Unbounce 14 Days, (both require Credit Card Details)

Leadpages Pricing Plan:

Prices shown here are for a 12 / month pay monthly plan, save $300 by paying annually upfront.

Tryout the 14-Day Free Trial click here

To read our full Leadpages Review click here

Unbounce Pricing Plan:

Prices shown here are for a 12 / month pay monthly plan save 25% with yearly billing.

Tryout the 14-Day Free Trial click here

To read our full Unbounce Review click here

Conclusion

When it comes to building landing pages, Unbounce is the clear winner. Not only does it have a ton of features, but its artificial intelligence makes creating and testing pages easier than ever. Additionally, Leadpages lacks some of the features that Unbounce offers (like Smart Traffic). So if you’re looking for a great all-around builder with lots of options and an AI assistant, go with Unbounce.

If you are just starting out, or if you are on a tighter budget, Leadpages may be a better option for you. It is easy to use and has all the features you need to create great pages that will convince people to buy what you are selling. You can even create websites with Leadpages if you need to.

Both Leadpages and Unbounce offer a free 14-day trial, so you can try both builders before committing to one.