Jasper ai review – Is this still the best AI writing tool? 

By David McLeod | Updated on July 25, 2023

Jasper ai has become one of the most popular ai copywriting tools since it was first released in 2021. With its easy-to-use interface, variety of content templates, and integration with other tools like SurferSEO and Grammarly, Jasper makes it simple for anyone to generate high-quality, SEO-friendly content.

But in a rapidly evolving market with new ai tools released constantly, the big question is – does Jasper still reign supreme as the best writing tool?

With new AI content creation tools emerging constantly, why do I continue using Jasper?

The answer is simple – Jasper is by far the easiest to use with the lowest learning curve.

When Jasper upgrades its AI, I can start benefiting from the improvements immediately without having to learn complex prompt engineering. Considering the high cost of my time needed to master other tools’ prompting approaches, Jasper’s affordable monthly price is a bargain.

Source Jasper.AI

The real cost isn’t the subscription fee – it’s the time investment required to leverage the technology.

Because Jasper is intuitive and simple to use right away, it saves me time while other tools cost time. For rapidly generating content, Jasper’s ease of use and low time investment make it the clear choice.

In this in-depth Jasper review, we’ll break down what makes this tool so useful, how it compares to competitors, who can benefit from using it, and whether it retains its lead against other ai software platforms.

Introduction to Jasper.Ai

Jasper ai, originally launched under the name Jarvis ai, is an ai writing assistant that helps users create blog posts, marketing copy, social media posts, and more in a fraction of the time.

It uses the GPT-3.5 ai model to generate human-like content after being trained by expert copywriters. Jasper ai has helpful features like:

  • 50+ content templates for different use cases
  • Integrations with SEO tools for example SurferSEO
  • Long-form writing capabilities
  • Support for 25+ languages
  • Easy-to-use interface

The goal of this Jasper review is to see if it remains the best option for automating content creation compared to rivals like Writesonic, CopyAi, Rytr, and others. Click Here to read my in-depth review of the Best AI Copywriters

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Ease Of Use
5/5
Price
3/5
features
4/5
support
5/5

Who Can Benefit from Using Jasper ai?

Jasper ai is built to help anyone who needs to write copy for their business or clients. Here are some of the top use cases:

  • Bloggers & Content Marketers – Create SEO-friendly blog posts 5x faster. Jasper ai is perfect for overcoming writer’s block.
  • Freelance Writers – Speed up client work by using Jasper to generate content drafts. The various templates are extremely helpful.
  • Marketing Agencies – Scale content creation across clients while maintaining consistent quality and voice.
  • Ecommerce Site Owners – Quickly generate product descriptions, site content, and social media posts to promote your store.
  • Small Business Owners – No need to hire expensive copywriters. Jasper can help create website copy, emails, ad content, and more.
  • Students – Write essays, research papers, create content, and assignments, more efficiently with the help of AI.

Jasper ai is suitable for anyone who needs original, customized content but doesn’t have the time or budget for a dedicated copywriter.

Key Features and Capabilities

Jasper ai comes packed with features to help users create high-quality, original content in less time.  Here are some things Jaspers generative ai can do: 

  • Jasper Commands – Write simple commands like “summarize this text” or “write a blog post intro about topic X” to control writing software.
  • Jasper Chat – 
  • Brand Voice – Teach Jasper about your company and let it adapt content to match your brand style and tone.
  • Workflows – Pre-built sequences of commands chained together to automate the creation of entire blog posts, emails, and more.
  • 50+ Content Templates – Jasper offers templates for almost any use case – social media posts, ads, emails, blog posts, and more. This makes it easy to quickly generate custom content.
  • Grammarly Integration – Built-in Grammarly checks help improve grammar and catch errors.
  • SEO Integrations – Built-in support for SurferSEO allows for optimizing content for search engines.
  • Long-Form Writing – The “Documents” template unlocks a powerful long-form assistant for writing blog posts and marketing materials.
  • Re-Phrase Function – when you want to change a particular section of text without changing the overall meaning.
  • Plagiarism Checking – Integrated plagiarism checker ensures all content is original.

Combined with templates and workflows, these capabilities allow both expert and novice content creators to produce high volumes of optimized content in a short time span.

Deep Dive Key Features:

AI Templates:

Jasper AI provides you with 50+ different templates that can be used for a variety of writing needs, including social posts, blog posts, product descriptions, and video script outlines. You can use one template or select several to create your document quickly and easily.

Source Jasper.AI

Just 7 examples there are 50+

AIDA Framework (Attention, Interest, Desire, Action)

The AIDA Framework can help you create content that generates topics based on Awareness, Interest, Desire, and Action for your audience.

If you often incorporate a “Call to Action” at the conclusion of your blog posts or business content, the AIDA Framework template is ideally suited for your needs. This tool will assist you in crafting compelling and persuasive content that can effectively capture the attention and captivate the interest of your potential customers in the products or services you are presenting. 

PAS Framework (Problem, Agitate, Solution)

The Problem, Agitate, Solve (PAS) Framework is a template that can be used by individuals who want to create material that addresses a problem their target audience may be facing. This PAS Framework can be used for many different types of content. 

Source Jasper.AI
Paragraph Generator

The Jasper AI Paragraph Generator Template is an excellent resource for individuals seeking to author articulate and educational paragraphs. 

By using advanced AI analytics, this template makes it easy to construct sentences that flow naturally and are concise. Plus, the template is fully customizable – you can change the length and tone of your paragraph to suit your needs.

Content Improver

If you have an old blog post or website page that needs to be refreshed, the Content Improver feature is perfect for you. Just upload your content to the software and it will give you a list of ways to improve it. Content Enhancer is a rapid and user-friendly method to rejuvenate the rankings of underperforming web pages! 

Facebook And Google Ads And Description Tools

These templates were created with your needs in mind. They’re flexible, which means you can customize them to make sure they suit your precise requirements.  One has the ability to modify the typography, hues, visuals, and surroundings, and even incorporate pivotal words in order to achieve the most optimal outcomes. Utilizing these resources, individuals can produce visually striking advertisements without the requirement of possessing any coding proficiency or abilities. Additionally, the provided templates ensure that all advertisements adhere to the precise criteria of each platform, resulting in time and cost savings. 

Source Jasper.AI

Video Script Hook And Introduction

If you want your viewers to watch your entire YouTube video, it is essential to hook them in the first few seconds.  By utilizing this template, you will be able to efficiently compose a captivating hook and introduction that will accomplish precisely that.

Re-Phrase Function:

This has to be one of my most used commands, I am forever rewording content. This is extra useful when you want to change a particular section of text without changing the overall meaning. Simply select the option and highlight the paragraph or sentence that you want to be changed. Let Jasper will scan that section and try to rewrite it using similar words and language until you are happy with the output.

The benefit of using the re-phrase function on Jasper is that it allows you to quickly and easily change a particular section of text without changing the overall meaning. This function effectively reduces the amount of time and energy required as there is no need for manual restatement of the paragraph or sentence by the user.

Commands – Writing process:

A Jasper AI command is a fundamental directive that triggers Jasper’s capacity to react and carry out your request.

For starters, comprehending the simplicity of utilizing Jasper AI was a challenge. However, once I grasped the concept, I realized the expeditious assistance that copywriting software provides in producing a vast array of top-notch content that aligns with my requirements. 

Source Jasper AI

The benefit of using commands with Jasper AI is that it allows you to quickly and easily generate high-quality content for a variety of purposes. By providing basic instructions, You are able to acquire the precise information you require in a small proportion of the time it would require to generate it manually.

Jasper Chat:

Jasper Chat is an AI-powered chatbot that allows you to generate content through natural conversation. Similar to ChatGPT, you can simply chat with Jasper in plain English and it will respond conversationally while creating well-written text. 

Source Jasper.AI

For example, asking “Can you write a blog post intro paragraph about baking cookies?” will produce a thoughtful introduction.

Chat remembers context, allows follow-up questions, and can be directed to write different types of copy like social media posts, product descriptions, FAQs, and more.

The key to getting great results is having back-and-forth dialogue. Ask questions, provide more details when prompted, and give feedback to guide Jasper Chat. You can request different versions of content by saying “Could you rewrite the last paragraph you generated to be more enthusiastic?”. Achieving the desired outcomes may require some adjustment and improvement.

Think of Jasper Chat as your own AI writer collaborator. With practice, you can have engaging conversations that produce high-quality, human-sounding copy for any use case you need. Jasper Chat brings creative brainstorming and content creation to life through interactive AI discussions.

Brand Voice:

One of Jasper’s most powerful features is Brand Voice, which allows customizing the AI’s writing style to match your brand. Setting up Brand Voice is easy – simply provide Jasper with a few sample paragraphs that exemplify your desired tone and voice.

For example, giving Jasper samples from your blog, website copy, ad text, and social media posts will provide a solid foundation.

In the Brand Voice setup screen, you can title the voice (like “Friendly & Engaging Brand Voice”), upload content samples by pointing to your URL, and describe the key attributes like tone, style, language, formatting, and speaking directly to readers.

Jasper will analyze all aspects of the sample content including sentence structure, vocabulary used, grammar conventions, and formatting.

Once configured, toggle on that Jasper Brand Voice when generating any type of content, and Jasper will adapt its writing style to match. 

The key to success is providing ample high-quality samples that exemplify the voice you want Jasper to emulate. Refresh these samples occasionally by uploading new content that represents your current brand voice. With the right foundation, Jasper becomes your own AI copywriter tailored to craft content that sounds like your brand wrote it!

Jasper Art – AI Image Generator

This exciting feature leverages this AI image generator to turn text descriptions into stunning visuals. With the ai art generator, you simply type out a detailed description of the image you want to create – the main subject, surroundings, textures, colors, lighting, perspective, and any other details.

Source Jasper.AI

Jasper Art will then generate incredibly realistic and diverse images based on your text prompt.

The key is providing comprehensive descriptions so the AI can render all the elements you want. For instance, “A smiling baby boy in green footie pajamas crawling on a soft white shag carpet next to a brown leather couch in natural daylight” results in an adorable baby photo. You can get creative and generate nature scenes, product mockups, building interiors – anything you can describe.

The AI art technology built into Jasper Art, called Dall-E, produces high-resolution images free of any watermarks. You have full commercial rights to use the generated images however you like.

Source Jasper.AI

Having customizable, original graphics tailored to your content can really make your blog posts and social media stand out.

With detailed prompts and practice, you can guide your generation to produce consistent effects and styles you like.

Keep prompts concise and descriptive. Mention lighting, colors, camera perspective, and small details.

Jasper offers endless visual possibilities to engage your audience and illustrate your content with impactful original images.

Recipes: 

 Recipes are pre-built workflows that contain Jasper commands, which help you to create content quickly and easily. You can save your recipes (effectively whole article templates) or those shared by other users for reuse later and the best thing is there is absolutely no technical skill required.”

Source Jasper.AI

The benefit of using recipes with Jasper AI is that it allows you to quickly and easily generate content for a variety of purposes from a previously used recipe. By using pre-built recipes, you can save time and effort by reusing preformatted Jasper instructions and not having to manually create them each time saving a lot of time in delivering quality content.

Voice Dictation:

Rather than typing all your commands you can simply speak to Jasper and say what you need. It’s that easy! Please note you will need a Mic set up on your computer, it’s not that good!

By using voice dictation with Jasper it allows you to quickly and easily create the best content without having to manually type commands. This feature saves time and effort, as you can simply speak your instructions and have them executed without having to type them out.

By using voice dictation with Jasper it allows you to quickly and easily create the best content without having to manually type commands. This feature saves time and effort, as you can simply speak your instructions and have them executed without having to type them out.

Workflows:

Workflow is a workflow powered by artificial intelligence that utilizes natural language processing and machine learning technology to recognize text patterns and produce appropriate results.

The AI workflows are intended to be user-friendly and easy to understand, allowing users to create without requiring advanced programming or technical expertise.

Moreover, Jasper AI adheres to ethical guidelines to guarantee that all outcomes adhere to industry norms. 

With its smart AI workflows, Jasper AI empowers users to unleash their creativity and express their ideas more effectively.

 Jasper AI is dedicated to continuously providing you with the finest experience through the frequent introduction of new workflow templates. The utilization of Jasper’s workflows leads to enhanced efficiency and output.

Automated processes allow you or your team to quickly and easily create and execute tasks, eliminating the need for tedious, manual work.

Integrations:

One more impressive aspect of Jasper AI is its ability to work well with an increasing amount of external tools.

Surfer SEO: 

Jasper partnered with the renowned on-page Surfer SEO solution in 2021. This handy tool assists users in efficiently and effortlessly producing SEO-improved content. Click Here to read my full review on Neuronwriter.

Besides scouting for keyword prospects and assessing keyword frequency, you can also guarantee that your content maximizes the usage of your chosen terms and provides a suitable amount of hyperlinks and visuals.

To find out more about Surfer SEO, please feel free to click here and read my comprehensive review.

One of the rising stars in the SEO arena is a product called NeuronWriter it is a close number 2 to SurferSEO with a significant difference in cost. Neuronwriter is not currently integrated with Jasper, but I can hope, however, they do work well side by side. Click Here to read my full review on Neuronwriter.

Grammarly:

Included in the Jasper AI package is a Basic Grammarly integration that enables you to accurately examine the spelling and grammar of your content.

It allows you to identify elements such as tone of speech, use of passive language, and other related grammatical problems.

Copyscape: 

This integration ensures that any generated content will be distinct from what is already available online.

Source Jasper.AI

You can automatically check all of your content for originality, and make sure there’s no close plagiarism.

Browser Extensions:

Jasper has recently unveiled their debut addition named ‘Jasper Everywhere.’ In accordance with this effort, we have successfully reintroduced the purple cursor as a built-in encounter. Now, you have the opportunity to incorporate Jasper’s distinctive functionality into any writing scenario!

The enhanced browser extension allows for access across all email, social platforms, content management systems (CMS), notetaking apps, and more never needing to switch applications for AI-driven help or brand messaging. 

And what’s even better? It was expanded to include Chrome and Microsoft Edge, so regardless of which browser you prefer, you can still enjoy the advantages of a useful robotic assistant! (and there will be additional browser extensions in the future!) 

For example, this extension allows users to add current Jasper functionality into their favorite online tools, including:

  • Google Docs,
  • Gmail,
  • Linkedin,
  • WordPress,
  • Twitter,
  • And many many more.
Source Jasper.AI

Is Jasper ai Still the #1 ai writer?

Given its strong performance across the board in critical areas like features, usability, and output quality, Jasper ai remains the top AI tool for content creation as of early 2023 in my opinion.

However, the field is evolving extremely fast. Competitors like Writesonic are hot on their heels in terms of quality and accuracy. And new entrants like ChatGPT demonstrate how quickly AI capabilities are improving.

Source Jasper.AI

Jasper Ai retains pole position when you add up factors like:

  • Proven quality and performance
  • Great content templates for usability
  • SEO and grammar integration
  • Fair pricing
  • The strong company behind it

For now, Jasper ai still leads the pack when it comes to AI content generation. But I expect the competition to continue closing the gap throughout 2023. Jasper will need to keep innovating and improving its underlying AI models to maintain its #1 status.

Pros and Cons of Jasper ai

Jasper AI Pros

  • Helps write 5x faster.
  • Extremely easy to use.
  • Great for long-form content.
  • Very affordable pricing for what you get

Jasper AI Cons

  • Accuracy still lags behind humans (needs to be fact-checked).
  • Requires a lot of editing on technical content.
  • Not a complete substitute for human copywriters.

For the right use cases, the pros easily outweigh the cons when using this tool appropriately. Just don’t expect fully automated perfection.

Jasper ai Pricing Plans Breakdown 2023 

Jasper ai offers very reasonable pricing plans to fit different budgets and needs:

  • Creator – $49/month or $39/month annually for individuals. Includes core features.
  • Teams – $125/month or $99/month annually for 3 user seats. Adds long-form writing.
  • Business – Custom pricing for 10+ users and extra capabilities.

The Teams plan unlocks the full power of the AI assistant and is recommended for serious bloggers, freelancers, agencies, and marketers that need robust long-form writing capabilities.

For larger companies, the custom Business plan offers extra user seats, capabilities like multi-language support, dedicated support reps, and more.

Overall, Jasper ai is competitively priced in line with another top ai-powered writing assistant. The free trial lets you test it risk-free as well.

Jasper ai offer – Free Trial 

Click Here to get the Jasper ai free trial.

Jasper AI FAQ

If you already like Jasper or have used it in the past, you will be pleased to know that it has only gotten better over time. The Jasper team has continuously worked on improving this AI tool based on user feedback and incorporating the latest advancements in natural language processing.

These templates are pre-designed frameworks that help in generating content with minimal effort. Jasper provides a wide range of templates that can be used for various purposes such as blog posts, social media captions, email newsletters, and more. These templates act as a starting point and can be customized to meet your specific requirements.

Jasper Chat is a feature within Jasper AI that allows you to interact with the AI assistant in real-time. You can ask questions, provide guidance, and get immediate responses. This feature enhances the user experience and helps in fine-tuning the generated content according to your preferences.

Yes, Jasper has a real-time suggestion feature that provides you with helpful suggestions as you write. It analyzes your content and provides suggestions for improvements, such as better word choice, sentence rephrasing, or adding relevant information. This feature assists you in enhancing the quality and clarity of your writing.

Jasper can provide valuable insights and assistance in refining your content.

Jasper AI Conclusion:

In this comprehensive review of Jasper, we covered all of the key capabilities, use cases, content quality analysis, comparisons to top competitors, pros and cons, and pricing options that potential users need to evaluate when considering this assistant tool.

After extensive testing and research, my verdict is that Jasper ai remains the premier tool for ai writing software. While new entrants like ChatGPT demonstrate rapid evolution of AI, Jasper ai excels where it matters most – creating high volumes of written content at scale.

Source Jasper.AI

Jasper ai has a proven track record of helping marketers, bloggers, agencies, and small business owners generate content, social media content, ad copy, product descriptions, and other marketing materials faster than any human writer. While it requires human editing and oversight, Jasper ai can create surprisingly nuanced and engaging long-form content once you learn effective prompts and commands.

For short-form copywriting like social posts, titles, and ads, Jasper delivers exceptionally high-quality writing that captures the brand voice and sounds human-written. Integrations with SEO and grammar tools allow for optimizing content easily. The template system makes getting started easy for beginners, while custom workflows and commands empower advanced users.

Competitors like Writesonic and CopyAi offer stiff competition, but Jasper remains ahead in key areas like features, usability, and overall value. It continues leading the pack as the most versatile, user-friendly content generator.

Of course, Jasper ai has limitations. The AI assistant requires extensive human editing and fact-checking before publishing. It can sometimes lack focus or repeat itself when writing long-form content.

My recommendation is for any business, marketer, blogger, or writer who needs to produce high volumes of optimized content regularly to absolutely try Jasper ai. Take advantage of the generous free trial. Within just hours of using Jasper, you will likely recoup your subscription cost in time savings compared to writing manually.

While AI technology will surely continue advancing rapidly, partnering with Jasper gives you an instant boost in productivity today. No other tool lets you create so much customized, brand-aligned copy with such little effort. Jasper remains the leader of the pack in automating content creation.

Hopefully, this detailed, transparent review provides the insights needed to determine if Jasper is the right AI solution for your business and use case. 

Sign up for a Free Trial today and see how you can speed up your writing for yourself.

Happy content creation!

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