Introduction

Welcome to my Blog Post “Instapage Review (2023) – Pricing Features Pros and Cons”.

Leading the way in digital advertising, Instapage is the industry’s first Advertising Conversion Cloud. Instapage enables customers to create, personalize, and optimize landing pages at scale, in minutes, without a developer. The platform automates the entire customer journey from ad to conversion, making it easy for teams and agencies to increase conversions and lower the cost of customer acquisition.

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Instapage was founded back in 2012 in San Francisco and has expanded recently with branches in Poland and Romania. In 2021 Instapage was acquired by Postclick a leading solution for improving digital ad conversions and is used by over 15,000 customers worldwide, including Leadpages.net, Unbounce.com, and GetResponse.com.

The vision is to make digital advertising more effective and efficient for everyone involved from solo entrepreneurs to large scale agencies. Instapage is committed to helping customers grow their businesses.

Outstanding Feature

To me, the most outstanding feature has to be their Instablocks, you can manage and update your templates in a single click! This is perfect for businesses that need to make global changes quickly and efficiently. Choose from a variety of pre-designed blocks to get started, or create your custom blocks from scratch. With this powerful tool, you’ll be able to build hundreds of personalized landing pages in no time!

Key Features

• 200+ fully customizable and optimized Templates, you can increase your conversions no matter what kind of campaign you’re running.
• Translation – Publish pages in multiple languages with ease using our built-in translation feature.

• 33 million images and over 5,000 fonts, you can easily create a page that reflects your brand’s unique voice.
• Mobile Responsive – The platform is mobile responsive so your pages will look great on any device.
• Widgets – Adding widgets to your landing pages with Instapage is easy! With just a few clicks, you can add forms, social media buttons, maps, videos, and more. The built-in countdown timers and chat plugins make your landing pages more interactive and engaging.

• Forms – With form creation Instapage is a clear winner. With the easy-to-use platform, you can add any kind of form field you need, including drop-down lists and radio buttons. And the forms are fully customizable.
• A/B Testing – The best way to increase your conversion rates is with the A/B testing capabilities, you can test different variations of your landing pages and see which ones perform the best. 
• Heatmaps – You can also track visitor behavior so you can see what’s working and what isn’t and Increase your conversion rates.

• Conversion Analytics – A robust suite of analytics is available to let you track and improve your conversations and integrates with a number of CRM tools.
• Marketing Automation – Instapage makes it easy to integrate with today’s most popular third-party advertising, analytics, CRM, email marketing, payment gateways, and marketing automation platforms. You can easily create custom landing pages that are optimized for conversion and work seamlessly with your existing tools.

Instapage Pricing Plan

The Building plan includes unlimited conversions, 30k unique visitors per month, 30 published landing page experiences, 3 workspaces, and 3 team members

The Converting plan is aimed at enterprises and is available only on request.

The primary difference between the plans appears to be the functionality available and is worth checking to ensure you get the best fit for your business.

Discounts are only available for a 12-month prepay.

Free Trial
There is a 14-day Free Trial available for the Building Plan

Likes and Dislikes

Conclusion

Instapage is a great platform for creating and optimizing landing pages. With its easy-to-use interface, you can create custom pages in minutes that are optimized for conversions. The platform also includes powerful A/B testing tools to help you find the perfect page for your visitors. And with integrations with all of the major marketing and CRM tools, you can easily create custom landing pages that work seamlessly with your existing tools. If you’re looking for a platform to help you increase your conversion rates, then Instapage is a clear winner.