in-Depth Flodesk Review: Features, Pricing, and Pros & Cons

Flodesk features

These are designed to make your email marketing campaigns more effective and efficient. The Flodesk+ email template builder is easy to use and allows you to create beautiful, professional-looking emails in minutes without any coding experience. Their templates are also customizable, so you can tailor them to match your brand’s style.

Email Builder

The email builder is arguably Flodesk’s most noteworthy feature, and for good reason. It’s easy to use and provides a range of customization options that make it stand out from other email marketing platforms. The drag-and-drop interface allows you to quickly create stunning emails without any coding skills.

There are plenty of pre-made templates to choose from, but you can also start from scratch if you prefer. Plus, the templates are fully customizable so you can tweak them to fit your brand perfectly.

Flodesk’s email builder also allows for workflow automation, which makes it simple to nurture your subscriber base through targeted campaigns that lead them through the sales funnel with precision.

One incredibly useful feature is the ability to log user behaviors via tags, so you can create highly personalized content based on actions subscribers have taken in the past.

Automation

For those looking for even more advanced features, there is a library of integrations available like Zapier which means Flodesk syncs up really well with other tools in your tech stack like CRMs or other ESPs (Email Service Providers).

There’s one thing that sets Flodesk apart from competitors like MailChimp or ConvertKit: their pricing model is transparent and affordable no matter the size of your list!

Templates

Flodesk’s templates are a game-changer for those who dread creating email designs from scratch. The platform offers dozens of pre-designed templates that can be customized to fit your brand’s unique style. With templates that are modern and stylish, and have a wide range of customizable features, you can create emails that look professional and engage with little effort.

Flodesk’s email design options are top-notch. For instance, the drag-and-drop editor allows you to add and remove elements like images, text boxes, buttons, GIFs, and videos in an instant.

Mobile

Also, the designs are mobile-responsive ensuring that your emails look great whether they’re viewed on desktop or mobile. Another impressive feature is Flodesk’s ability to automatically integrate subscribers into automation workflows based on their actions or behavior.

This means you can segment your subscriber base intuitively while creating highly personalized messages without lifting a finger. Overall, Flodesk has done an excellent job with its email marketing templates – making it easy for businesses to create aesthetically pleasing emails without spending hours designing them from scratch.

Workflow Automation

is one of the most robust features that this email marketing software has to offer. With Flodesk automation, you can set up entire automated processes that will save you time and effort while maximizing your conversion rates.

Then there is the user-friendly interface, setting up Flodesk automation workflows is a breeze.

You can create automated funnels and sequences that are tailored to your subscriber base. You can choose from a variety of Flodesk templates or create your own automated workflow from scratch.

Flodesk email marketing automation allows you to send personalized emails at the right time, ensuring that your subscribers are always engaged with your content.

Plus, with the platform’s automated integration with Zapier, you can seamlessly connect with other apps and services such as MailChimp and ConvertKit.

But what sets Flodesk apart from its competitors is its ability to log user behaviors via tags.

With this feature, you can track which emails your subscribers have opened or clicked on and use this information to segment them into targeted groups for future campaigns.

If you’re looking for an email marketing platform that offers powerful workflow automation features at an affordable price point, then Flodesk is definitely worth considering.

Whether you’re running a small business or writing for The Writing Cooperative like me, Flodesk’s new email marketing platform has everything you need to grow your email subscribers and convert them into loyal customers.

Forms

When it comes to creating forms for your email campaigns, Flodesk offers a range of options to help you gather the information you need.

The drag-and-drop form builder allows you to easily customize the look and content of your forms, with options for checkboxes, radio buttons, dropdown menus, and more.

One of the standout features of Flodesk’s forms is its ability to integrate with third-party apps like Zapier.

This makes it easy to sync your form data with other tools in your marketing stack, such as ConvertKit or MailChimp.

Redirect:

Another useful feature is the option to redirect users to a different page after submitting a form. This can be helpful if you want to direct users to their own landing page, or a thank-you page, or offer them a coupon code for free download as an incentive for signing up.

If you’re looking for more advanced functionality, Flodesk also offers automation workflows that can trigger based on form submissions. For example, you could set up a workflow that sends an email sequence based on which checkboxes were selected in a form.

Overall, Flodesk’s form builder is intuitive and flexible enough to accommodate a range of use cases. While some may find the pricing higher than other email marketing tools on the market, its elegant design features make it stand out among its competitors.

Segments

are one of the most powerful features of this email marketing service. They allow you to create target groups based on specific criteria, such as subscriber behavior, interests, or demographics.

This can greatly improve the effectiveness of your email campaigns by ensuring that your subscribers receive content that is relevant to them. With Flodesk segments, you can easily create subgroups based on the tags you’ve assigned to your subscribers.

Selective Distribution

For example, if you have an online store and want to send a promotion only to those who have purchased in the last 30 days, you can do so with just a few clicks. You can also assign tags based on how subscribers interact with your emails – for example, those who clicked a link in your last newsletter.

By segmenting your subscriber base and creating targeted campaigns for each group, you’ll be able to increase engagement and conversions. Plus, Flodesk makes it easy to create these segments and automate email campaigns using their workflow automation feature.

Overall, Flodesk segments are a powerful tool for anyone looking to take their email marketing game to the next level. While there are other options out there like MailChimp or ConvertKit which offer similar functionality at different pricing points – Flodesk’s emphasis on ease-of-use and beautiful templates make it an appealing choice for many modern businesses looking for automated integration with their platforms like Zapier or Checkout.com as well as many others.

Log User Behaviors via tags

When it comes to email marketing, understanding your subscriber base is key. With Flodesk, you can log user behaviors and collect email addresses via tags, which can be incredibly useful for crafting targeted campaigns that resonate with your audience.

Using tags in Flodesk automation workflows allows you to easily track and sort subscribers based on their actions. Whether they click through to a particular product or landing page or download a specific resource, you can assign them a tag that reflects their behavior.

From there, you can use that information to create automated integration with other tools like Zapier or build out funnels tailored specifically to those subscribers. The possibilities are endless with separate tools and Flodesk’s tag system.

Use Tags to Segment your email subscribers

You could use it to segment your email subscribers based on their interests or build out complex automation workflows triggered by specific behaviors. It’s all up to you and how you want to leverage the power of email marketing.

One thing worth noting is that some users might find the tagging feature somewhat limited compared to other platforms like MailChimp or ConvertKit. However, given Flodesk’s pricing structure and emphasis on beautiful email design, it’s clear where their priorities lie – in creating an affordable alternative for those who prioritize visual appeal over advanced automation features.

Overall, logging user behaviors via tags is just one of many powerful features offered by Flodesk’s email marketing platform. If you’re looking for an easy-to-use tool with robust design capabilities and customizable workflows at an affordable price point, then Flodesk might be worth considering for your business needs.

Analytics

is an essential feature that provides a detailed analysis of your email marketing campaign’s performance. With Flodesk analytics, you can track the open rates, click-through rates, and conversion rates of your emails.

This information is crucial for evaluating the effectiveness of your email marketing campaign and making data-driven decisions. allows you to view metrics on a per-email basis or overall performance.

You can use this data to gain insights into how individual emails are performing and adjust your strategy accordingly. Flodesk also offers A/B testing capabilities that allow you to run experiments and compare different versions of emails.

One great feature of Flodesk analytics is the ability to track user behavior through tags. With this feature, you can tag users based on their behavior or actions within the email campaign.

For example, if a user clicks on a specific affiliate link used in an email, you can tag them as “interested in XYZ product.” This information can help you segment your audience and create more targeted campaigns in the future. Overall, Flodesk analytics provides valuable insights into your email marketing campaign’s performance and helps improve engagement with subscribers.

Compared to other email marketing platforms like MailChimp or ConvertKit, Flodesk offers superior visualizations that make it easy to understand and interpret data.

Additionally, its automated integration with Zapier and other tools makes it easier for writers like those from Writing Cooperative to manage their email subscribers better while offering flexible pricing options for small businesses looking for workflow automation features without breaking the bank with complicated funnels or high-priced features needed by larger enterprises but not necessarily useful for start-ups.

Integrations

Flodesk offers an extensive range of integrations, making it easy for users to connect their favorite apps and tools.

Some of the most popular integrations include Shopify, WooCommerce, Squarespace, Zapier, and Mailchimp.

Integrating Flodesk with these platforms allows businesses to seamlessly transfer data between them.

In addition to these popular integrations, Flodesk also has an open API that enables users to create custom integrations with other apps and tools.

Shopify

This flexibility makes it possible for businesses to tailor Flodesk’s automation workflows to their unique needs. One great feature of Flodesk is its integration with Shopify.

With this integration, users can easily import customer information from Shopify into their Flodesk account.

This makes it easy to create targeted email campaigns that speak directly to customers based on their purchase history.

Another notable integration is Zapier which connects more than 2,000 apps. With this integration in place, businesses can easily automate their workflows by connecting various apps without any coding or technical knowledge required.

Overall, the range of integrations available makes Flodesk a versatile tool that can be easily incorporated into existing business processes.

Users will appreciate how easy it is to connect different software applications through automated integration without going through much hassle and time-consuming processes.

Checkout

is a feature that allows you to sell your products and services directly through your email marketing campaigns. This is a great feature for businesses that want to streamline their sales process and make it easier for their customers to purchase products.

With Flodesk Checkout, you can create a customizable checkout page that matches the look and feel of your brand. You can also have checkout tools set up multiple payment options, including credit card, PayPal, and Apple Pay.

One great thing about Flodesk Checkout is that it integrates seamlessly with other Flodesk features like automation and workflow automation.

For example, you can create an automation that sends an email with a product recommendation based on the subscriber’s behavior on your own website, or previous purchases.

Then, if the subscriber clicks on the link in the email, they will be directed to the landing pages, the sales page, or the customized checkout page where they can complete their purchase.

Another Benefit of Flodesk Checkout is its pricing structure.

Unlike some other email marketing platforms like MailChimp or ConvertKit which charge additional fees based on your subscriber base or number of emails sent per month, Flodesk has a flat monthly rate regardless of how many subscribers or emails you send.

This makes it an affordable option for businesses of all sizes.

Flodesk Checkout is a valuable addition to any business looking to sell products or services through email marketing campaigns. With its customizable checkout and sales pages, seamless integration with other Flodesk features like automation and workflow automation, and affordable pricing plans – it’s definitely worth considering when choosing an email marketing platform for your business needs.

Additional Features

Flodesk offers several additional features that make it an attractive option for email marketing. One of these new features is workflow automation, which allows you to automate repetitive tasks and save time.

With Flodesk’s automation workflows, you can create forms that can trigger specific actions based on certain conditions such as clicks, opens, or purchases. This helps you segment your audience and send targeted emails to specific groups of subscribers.

Another additional feature is the ability to log user behaviors via tags. This feature is useful because it gives you insight into how your subscribers interact with your emails and website.

With this information, you can create more relevant content for them and improve your overall email marketing strategy. Flodesk also offers integrations with other platforms like Zapier, MailChimp, ConvertKit, and more.

These integrations allow you to connect Flodesk with other tools that you use for email marketing or running your business. For instance, if you use a tool like Shopify for e-commerce, Flodesk’s automated integration will automatically add new customers to an email list so that they can receive future promotional emails from your brand.

The Checkout feature allows users to sell products directly within their emails without having the subscriber leave their inbox-which means fewer steps leading up to customers clicking “buy now” which ultimately leads to higher conversion rates. This is a great feature if selling products or services online is part of your business model.

Overall these additional features are what sets Flodesk apart from other email marketing platforms and make it worth the price tag if they resonate with what a user needs out of their email provider solution..

Customer Support

Is a critical aspect of any business, and Flodesk does not disappoint in this area. The platform provides excellent customer support to its users via email, live chat, and an extensive knowledge base.

The knowledge base is particularly helpful as it contains a wide range of articles that cover almost every aspect of using Flodesk.

The live chat feature is also impressive, as users can quickly get in touch with a Flodesk representative and get their questions answered in real time.

The email support team is also fast and responsive, which means that users do not have to wait long to get their issues resolved.

Additionally, Flodesk offers personalized onboarding sessions for new users to help them get started quickly and efficiently. During these sessions, users can ask any questions they may have about the platform’s functionalities or features.

Overall, Flodesk’s customer support is top-notch and ensures that users can get all the help they need at any time. This level of support makes using the platform a breeze for both beginners and experienced marketers alike.

Flodesk Social Media

Flodesk often shares valuable tips, best practices, and industry insights on social media platforms. By following them, you can gain valuable knowledge and improve your email marketing strategies.

They may provide guidance on how to create engaging newsletters, increase open rates, improve conversion rates, or leverage the latest trends in email marketing.

Staying informed about these insights can help you refine your email marketing approach and achieve better results.

Additionally, Flodesk may use social media to announce exclusive promotions, discounts, or early access to new features for its followers.

By following them on social media, you can take advantage of these special offers and save money while using their platform.

Benefits of using Flodesk

Using Flodesk for your email marketing campaigns provides a multitude of benefits that make it worth the investment.

Firstly, Flodesk’s beautiful and customizable templates are designed to help you create stunning emails that stand out in your subscribers’ inboxes.

This is especially important since most people these days get a ton of emails every day, and you want yours to be eye-catching enough to open.

Secondly, Flodesk automation workflows are incredibly user-friendly and easy to set up.

You don’t have to be an expert in email marketing or automation to create effective funnels that convert subscribers into paying customers. The workflows can be customized according to the specific needs of your subscriber base, ensuring maximum engagement.

Flodesk’s pricing is very reasonable considering the powerful features it offers. Compared with many other email service providers and popular email marketing platforms like MailChimp or ConvertKit, Flodesk offers more reasonable pricing plans while providing similar features like automated integration with various e-commerce platforms such as Shopify, WooCommerce, and many others.

If you’re looking for an alternative email marketing platform that’s both user-friendly and efficient, Flodesk is definitely worth considering.

With its workflow automation features and stunning templates combined with its affordable pricing plans, it is no surprise why many writers on Writing Cooperative recommend Revue as an excellent solution for those who want a more streamlined approach when it comes to email marketing campaigns.

Flodesk Likes and Dislikes:

Flodesk Alternatives and cost analysis

Product Title	Free Plan Available	Price for 2500 subs	Price for 5000 subs	Price for 10000 subs	Price for 25000 subs
ConvertKit	Yes	$49/month	$79/month	$119/month	$119/month
AWeber	Yes	$39.99/month	$44.99/month	$64.99/month	$144.99/month
Mailchimp	Yes	$39.50/month	$69/month	$100/month	$260/month
Moosend	Yes	$32/month	$48/month	$88/month	$160/month
GetResponse	No	$23.12/month	$40.98/month	$61.99/month	$135.55/month
ActiveCampaign	yes	$15/month	$15/month	$15/month	$55/month
Flodesk	Yes	$38/month	$38/month	$38/month	$38/month

The costs shown above were correct at the time of publishing but may vary with time.

I also tried to show a range of prices, you could get lower pricing than is shown here if you only had 100 Subs but you can get that on some of the free plans.

Flodesk Pricing Plans

There is a discount available for an annual upfront payment, which will bring the costs down to

• Email is $35.00 / month
• Checkout is $35.00 / month
• Everything is $59.00 / month

Is it worth it?

Flodesk’s pricing is a major selling point for its users. Many of its competitors charge more than double what Flodesk does for similar features.

Compared to other email marketing services like ConvertKit or MailChimp, Flodesk’s prices are significantly lower while still providing high-quality services.

Additionally, because Flodesk offers a flat rate fee no matter how many subscribers you have on your list, it makes it easier for new businesses or those with smaller lists to get started with email marketing without having to worry about incurring extra fees.

Overall, whether you choose the monthly or yearly plan will depend on your budget and long-term goals for using email marketing software like Flodesk. Either way, with either pricing plan option, you’ll be getting access to high-quality automation workflows that can save you time and energy when it comes to managing your subscriber list while also giving your emails that professional touch that every business needs these days!

Try it out Risk-Free, For 30 days, you can access every Flodesk feature free of charge and without putting down a credit card. After that, you can use the tools for as long as necessary, and only start paying once you’re ready to publish or send something out.

Flodesk Review: Conclusion

Flodesk is definitely worth considering if you’re looking for an email marketing automation platform that is user-friendly, visually appealing, and cost-effective.

The platform’s unique approach to email marketing automation is a welcome change from the typical clunky and outdated interfaces of competitors like MailChimp.

One of the standout features of Flodesk is its beautiful templates.

With more than 50 templates to choose from and full customization options, you can create stunning emails that will stand out in your subscribers’ inboxes.

Plus, with Flodesk’s pricing structure, you don’t have to worry about being charged per email sent or having to upgrade your account as your subscriber base grows.

Flodesk’s workflow automation features are also impressive. From automated integrations with other platforms like Shopify and Revue to customizable workflows that allow you to segment and target specific subsets of your audience,

Flodesk makes it easy to create effective email campaigns without spending hours tinkering with settings.

All in all, if you’re tired of clunky email marketing platforms that charge an arm and a leg for mediocre results, give Flodesk a try. With its intuitive interface, beautiful templates, and affordable pricing plans, it just might revolutionize the way you approach email marketing.

Happy Emailing!