ConvertKit Review (2023): Great Email Marketing Service for Small Businesses.

By David McLeod | Updated on June 17, 2023

Introduction

Is this the Right Email Marketing Service for You?

Welcome to my blog post titled “ConvertKit Review (2023): Great Email Marketing Service for Small Businesses

In this post I will dig into the detail of ConvertKit Features, Pricing, Pros & Cons, but first a little history ConvertKit was founded in 2013 by Nathan Barry, a successful blogger, and online entrepreneur. He created ConvertKit because he was frustrated with the lack of options that were available for content creators who wanted to build their audience and make a living from their work. Since then, ConvertKit has become one of the most popular email marketing services for content creators. It now has over 100,000 customers and is used by some of the biggest names in the online space, including Tim Ferriss, Pat Flynn, and Amy Porterfield.

A well-executed email campaign can deliver extraordinary results, but finding the right email marketing platform to facilitate this can be overwhelming. That’s where email marketing service provider ConvertKit enters the scene. In this review, we’ll delve into the features and advantages of the best email marketing services from service providers ConvertKit, and by the end, you’ll have a clearer idea of whether this email marketing solution is the perfect fit for your small business.

Great Email Marketing Service
Source ConvertKit

ConvertKit, an email marketing software, founded in 2013 by Nathan Barry, has quickly become a favorite among bloggers, digital marketers, and small businesses. With a focus on simplicity, power, and exceptional customer support, ConvertKit’s email marketing tools have helped numerous businesses skyrocket their email marketing efforts, leading to phenomenal growth.

Current Pricing:

  • Free Trial Limited to 300 subscribers and limited features
  • Creator Plan $108 billed annually for up to 300 subscribers. Can increase to 500k subscribers.
  • Creator Pro Plan $290 billed annually for up to 300 subscribers.Can increase to 500k subscribers.

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Ease Of Use
4/5
Price
4.5/5
features
4.5/5
support
5/5

ConvertKit: What does it do?

Picture yourself as a circus performer, balancing multiple spinning plates at once. That’s what your email marketing campaigns can feel like without the right tools. ConvertKit comes to the rescue by helping you automate and manage your email marketing endeavors, allowing you to concentrate on what you excel at—growing your business.

Automation and Email Marketing Management

email marketing tools

Imagine having a virtual assistant who takes care of your email marketing tasks. ConvertKit’s own, more advanced automation features email marketing services and automation tools make this a reality by allowing you to set up email sequences, automate your campaigns, and manage your subscribers effortlessly. It’s like having a well-oiled machine running in the background, keeping everything on track.

No more staying up late to hit the “send” button or fretting over whether you forgot to send a follow-up email. With ConvertKit, you can have your best email marketing service and providers create a smooth, personalized experience for your subscribers, all while keeping your hands free from other important tasks. So, are you ready to leave the stress of email marketing behind and let email marketing services with ConvertKit do the heavy lifting for you?

Who Will Benefit Most from ConvertKit?

ConvertKit is one of the best email marketing software solutions that is designed for small businesses, solopreneurs, and content creators. Whether you’re a blogger, online course creator, e-commerce store owner, social media account, email service provider, or educator, ConvertKit can help you grow your email list and engage your subscribers. Here are some specific groups of people who are likely to benefit the most from using the best email marketing tool and software services reviewed ConvertKit:

  • Small Businesses and Solopreneurs: ConvertKit is a great option for small businesses and solopreneurs who are looking for an affordable and user-friendly email marketing solution. With its automation and segmentation features, ConvertKit can help you create targeted email campaigns that drive results.
best email marketing services
Source ConvertKit

  • Bloggers and Content Creators: If you’re a blogger or content creator, ConvertKit can help you grow your audience and monetize your content. Its customizable email templates and landing pages make it easy to promote your blog posts, courses, and other content to your subscribers.
  • Online Course Creators and Educators: ConvertKit is an excellent option for online course creators and educators who need a robust email marketing solution to promote their courses and engage their students. With its automation and sequencing features, ConvertKit can help you create email courses that deliver value to your subscribers.
  • E-commerce Store Owners: If you run an e-commerce store, ConvertKit can help you increase sales and customer loyalty. Its integration with e-commerce platforms like Shopify and WooCommerce makes it easy to segment your subscribers and send targeted email campaigns to your customers.

ConvertKit Features.

ConvertKit offers an array of advanced features designed to simplify and streamline your email marketing efforts. Let’s take a closer look at some of the key features of ConvertKit:

Email Automation and Sequencing.

ConvertKit’s various email marketing capabilities, automation features, and sequencing tools allow you to a popular email marketing service create custom email campaigns that are tailored to your subscribers’ unique actions and behaviors. With ConvertKit’s automation tools, you can automate your email campaigns and create email sequences that will help you nurture leads and grow your business.

Subscriber Segmentation and Tagging.

ConvertKit’s advanced subscriber segmentation and tagging features allow you to send highly targeted email campaigns based on subscriber interests, behaviors, and more. With ConvertKit, you can create custom segments and tags to ensure your email campaigns reach the right audience.

Customizable Email Templates and Designs.

ConvertKit offers a variety of customizable email templates and designs that you can use to create professional-looking emails. With their user-friendly email editor, you can easily customize the look and feel of your emails to match your brand and style.

drag and drop editor

Personalization Options for Email Content.

ConvertKit’s personalization options allow you to create personalized email content that resonates with your subscribers. With their subscriber data fields, you can easily add custom content to your emails based on subscriber interests, behaviors, and more.

Visual Automation Builder for Easy Campaign Creation.

ConvertKit’s visual automation email marketing strategy, marketing hub, and website builder makes it easy to create custom email campaigns that are tailored to your subscribers’ unique actions and behaviors. With their drag-and-drop interface, you can quickly create effective automated marketing campaigns anywhere.

Efficient Subscriber Management Tools.

With ConvertKit’s intuitive subscriber management tools, you can easily organize and manage unlimited subscribers to your email list, ensuring your campaigns reach the right audience every time.

Mobile Responsive Email Templates.

ConvertKit’s free email marketing templates are mobile responsive, ensuring your emails look great on any device. With more and more people accessing the best email marketing solutions and services on their mobile devices, this feature is essential for a successful email marketing campaign.

Landing Pages and Opt-in Forms Creation.

ConvertKit’s landing pages and opt-in signup forms make it easy to create custom, high-converting pages, and signup forms that will help you grow your email list. With their drag-and-drop builder, you can quickly create stunning landing pages and sign-up forms that will entice visitors to join your popular email marketing service or list.

Best email marketing services

A/B Testing Functionality.

ConvertKit’s A/B testing functionality allows you to test different subject lines, content, and designs to find the winning combination. By testing different variables, you can optimize your email campaigns for maximum engagement and conversions.

Seamless Integration with E-commerce Platforms.

ConvertKit integrates seamlessly with popular e-commerce platforms like Shopify and WooCommerce, making it easy to connect your email marketing efforts with your online store.

Custom Domain Set-Up for Landing Pages

ConvertKit allows you to set up custom domains for your landing page builder and pages, ensuring your landing pages match your brand and style.

best email marketing services
Source ConvrtKit

Ability to Create Email Courses

(a personal favorite)

ConvertKit’s email course feature allows you to create a free plan and deliver email courses to your subscribers. This feature is perfect for online course creators and educators who want to deliver educational content to their audience.

GDPR Compliance Features

ConvertKit is GDPR compliant, meaning its platform meets the European Union’s General Data Protection Regulation requirements.

Integration with a Variety of Platforms

ConvertKit integrates with over 90 platforms, including WordPress, Shopify, and more. This makes it easy to connect ConvertKit to your existing tech stack, allowing for a more streamlined workflow.

E-commerce Platform Compatibility

ConvertKit integrates seamlessly with popular e-commerce platforms like Shopify, WooCommerce, and others. This makes it easy to connect your social media accounts and other email marketing tools and efforts with your online store and track customer behavior.

CRM System Integration

ConvertKit integrates with popular CRM systems like Salesforce, HubSpot, and others. This allows you to streamline your workflow and manage your customer data in one place.

email marketing services
Source ConvertKit

Compatibility with Other Marketing Tools

ConvertKit integrates with popular email and marketing automation tools like Zapier, MailMunch, and others. This allows you to automate your workflow and connect your email marketing efforts with other aspects of your digital marketing strategy.

Social Media and Content Management Systems

ConvertKit integrates with popular social media platforms like Facebook and Twitter, as well as content management systems like WordPress. This allows you to promote your content and grow your audience across multiple channels.

Customer Support and Resources

As a small business owner, you want an email marketing tool or another email marketing platform or service provider that offers reliable support and a wealth of resources to help you achieve your goals. ConvertKit excels in this area, offering a range of support channels and resources to ensure that you always have the help you need.

email marketing tool
Source ConvertKit

Additional Resources

In addition to its support channels, ConvertKit offers a range of resources to help you learn more about email marketing best practices and get the most out of the platform. These resources include webinars, blog posts, and video tutorials.

Whether you need help setting up your account, using advanced marketing features, creating a custom email template, or targeting your subscribers more effectively to send email marketing campaigns, ConvertKit has the resources you need to succeed with an email marketing platform.

Available Support Channels

ConvertKit provides three primary support channels: full email support, live chat, and a comprehensive knowledge base. This means that you can get help in the way that’s most convenient for you, whether you prefer to send an email or chat with a representative in real time.

Quality of Customer Service

One of the hallmarks of ConvertKit is its exceptional customer service. The support team is responsive, knowledgeable, and committed to helping you succeed with email marketing providers.

They are available to answer your questions and provide guidance, whether you’re a beginner or an experienced email marketer.

Likes and Dislikes:

Likes

  • User-friendly interface: ConvertKit’s user interface is simple and easy to navigate, even for those who are new to email marketing.
  • Advanced targeting features: With ConvertKit’s segmentation and tagging features, you can create highly targeted campaigns that are tailored to your subscribers’ specific interests and behaviors.
  • Competitive pricing structure: ConvertKit offers a range of pricing plans that are affordable and provide value for money, especially for smaller businesses.
  • Seamless integration with e-commerce platforms: ConvertKit’s compatibility with a variety of e-commerce platforms, such as Shopify and WooCommerce, makes it an excellent choice for online store owners.
  • Visual automation builder: The platform’s visual automation builder allows you to create automated email sequences easily, without needing any coding or technical knowledge.

Dislikes

  • Limited design choices: ConvertKit’s email templates are limited in terms of design options, which can be a downside for those looking for more creative freedom.
  • Fewer Integrations: than other email marketing platforms although it does have Zapier.
  • No phone support: ConvertKit does not offer phone support, which can be a disadvantage for businesses that prefer to speak directly with customer service representatives.

ConvertKit’s Pricing Plans:

What do you get:
Source ConvertKit
Source ConvertKit

ConvertKit offers a range of pricing tiers to suit the needs of different businesses and budgets. Let’s take a closer look at ConvertKit’s pricing and plans:

ConvertKit’s Pricing Tiers

  • Free Trial Limited to 300 subscribers and limited features
  • Creator Plan $108 billed annually for up to 300 subscribers. Can increase to 500k subscribers.
  • Creator Pro Plan $290 billed annually for up to 300 subscribers.Can increase to 500k subscribers.
Comparing ConvertKit to Competitors’

When compared to other best email marketing automation software and services, ConvertKit’s pricing falls in the mid-range. While there are cheaper options available, ConvertKit offers more advanced and full email marketing services reviewed with automation features and, tools and exceptional customer support that set it apart from its competitors.

Assessing Value for Money

When it comes to assessing value for money, ConvertKit offers a range of advanced marketing automation features and tools that make it a top choice best email marketing tool for small businesses, bloggers, and digital marketers. While it may not be the cheapest option for most email marketing tools on the market, its many advanced automation features and tools and intuitive interface make it a great investment for those looking to improve their email marketing efforts.

ConvertKit FAQs:

Yes! ConvertKit is designed with beginners in mind. The platform is intuitive and user-friendly, making it easy for anyone to get started with this popular, email marketing tool and service.

ConvertKit has a strong track record when it comes to deliverability. The platform uses industry best practices to ensure that your emails are delivered to your subscribers’ inboxes.

Yes! ConvertKit makes it easy to import your existing email list into the platform. This can save you time and ensure that your entire list is in one place.

ConvertKit’s pricing plans are based on the number of subscribers and unlimited emails you have. While there are limitations on the number of subscribers and emails sent per month for free plans, ConvertKit’s paid plans themselves are designed to be flexible and scalable.

Yes! ConvertKit offers a 30-day money-back guarantee on all of its plans. This allows you to try the platform risk-free and see if it’s the right fit for your business.

Conclusion:

In conclusion, ConvertKit is a top-tier email marketing platform and email service provider that can provide small businesses and solopreneurs with the tools they need to grow their email lists, engage their subscribers, and ultimately drive sales. The platform’s powerful features, intuitive interface, and competitive pricing plans make it an excellent option best email marketing software and service for businesses of all sizes and industries.

Whether you’re a blogger, content creator, e-commerce store owner, or educator, ConvertKit can help you create highly targeted email campaigns that are tailored to your specific business needs. With more advanced features now, like automation and sequencing, list segmentation and tagging, customizable email templates, landing pages, and forms, ConvertKit provides you with everything you need to create campaigns that resonate with your audience and drive results.

Source ConvertKit

One of the key benefits of using ConvertKit is the platform’s user-friendly interface and visual automation builder, which make it easy to create and manage email campaigns, even if you have limited technical expertise most other email marketing software, platforms and tools take. You can also take advantage of the platform’s integration capabilities to seamlessly integrate with other email marketing software, tools, and platforms, creating a holistic approach to digital marketing.

Overall, ConvertKit is an excellent email and marketing service and solution that is designed to help businesses grow and succeed. With its powerful features, customizable options, and competitive pricing plans, ConvertKit is a great choice for anyone looking to take their own, email marketing service and strategy to the next level. So, if you’re looking for a basic email marketing service to engage your subscribers, grow your business, and drive sales, we encourage you to give ConvertKit a try.

Happy content emailing!