Introduction

Welcome to my Blog Post “ActiveCampaign Review (2023) – Email Marketing and Automation.”

Active Campaign is my personal number 1 in this space. I am particularly impressed by the built-in automation capability which lets you get more done in less time.

ActiveCampaign was founded in 2003 and has experienced explosive growth going from 30 staff to over 1000 in the first 3 years, and as of 2023 now has 150,000 + businesses using its marketing solution. 

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Active Campaign is the number 1 pick because it gives you back your most important asset “Time”. With an AI-driven Automation suite, you can get a lot more done in less time. Plus, the campaign builder is very user-friendly and intuitive. Overall, ActiveCampaign is an excellent choice for small businesses or teams who want to get more out of their marketing efforts.

Outstanding Feature

To me, ActiveCampaign’s predictive actions are one of the smartest features on the market. By using machine learning, ActiveCampaign can take your customer’s behavior and turn it into valuable insights that help you close more deals and drive more sales. With this feature, you’ll be able to keep your customers engaged and excited about your product or service, making it more likely they’ll buy from you again in the future. Thanks to ActiveCampaign, you’ll have the edge over your competition and be able to take your business to the next level.

What is Marketing Automation?

Marketing automation can help you save time on repetitive, manual tasks. It can also help you create more targeted and personalized content for your audience. Marketing automation can be a great way to improve your marketing efficiency and effectiveness.

The ability to segment your audience and send different content to different segments and target them with different messages based on their behavior can be a great way to personalize your communications and make sure that each contact is getting the most relevant information.

Detailed analytics can let see how your emails are performing

Automation can also be triggered by a wide variety of contact behavior, such as opening an email, clicking a link, or filling out a form. This allows you to create highly targeted campaigns that respond to your contacts’ needs in real-time.

Testing automation against each other can also be a great way to ensure that your messages are always relevant and engaging. Automations that trigger other automation can also help internally coordinated processes, such as sending follow-up emails or updating contact records.

Key Features

• Email Templates With ActiveCampaign, you can create beautiful email designs, even if you don’t have any design experience. With the library of over 250+ design templates (70+ email templates new and just released), you can customize your email and send messages in just a few clicks. Plus, our easy-to-use drag-and-drop editor makes creating or customizing your email a breeze.

• Use the power of the customer experience automation platform with the Landing Page Tool. With this tool, you can connect to the platform and create responsive landing pages that reflect your customer’s interests to drive conversions. Chose from a library of easy-to-customize templates

• Integration with over 870+ apps in the integration Library, helping you to link directly into your marketing, here are just a few of the more popular integrations you may recognize, and there are additional Apps being added on a continuous basis.

• Onboarding and Support This is a comprehensive toolset and Active Campaign has gone above and beyond to set up a second to none Onboarding and Support solution that can have you up and running very quickly and get that ROI early in your engagement. With a full suite of easy-to-understand how-to courses from the ActiveCampaign University covering topics from Contact Management to Sales Automation.

• Another Key Feature is the Email Deliverability ActiveCampaign has one of the highest-ranking success rates for email delivery in the market and is less likely to be marked as Spam by either Outlook or Google Gmail.

Likes and Dislikes

Pricing Plan

The Pricing is based on the plan you chose and the size of your email list. The prices shown reflect the 12-month pre-pay discount.

The functionality varies depending on which plan you go for as you would expect.

Free Trial

Find out which plan suits you best with a 14 Day No Credit Card required Free Trial.

Conclusion

With more than 150,000 customers delivered over 19+ years, ActiveCampaign has evolved into one of the leaders in the Email Marketing and Marketing Automation sectors. If you are looking for a Powerful, Flexible, and Easy-to-Use Tool this may very well be the one for you.